When referring to SEO keyword ranking one combines two very important aspects of Internet marketing: search engine optimization and page ranking. On the one hand, SEO, or search engine optimization is the art or the science of making a web site interesting and attractive to search engines, to put it in the simplest of terms. Otherwise, SEO covers a very comprehensive range of softwares, tools, tactics and strategies that one can lose track of in the maze. On the other hand, page ranking represents the estimation of the page importance or value, performed by the search engine starting from the optimization we’ve mentioned above.
The web site receives the SEO keyword ranking following an analysis of the relevant links and the content keywords. However, the SEO keyword ranking is normally considered a rather poor indicator of the page performance, since its rates depend on a large sum of factors. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an Internet user types in the search box of the engine. The search engine analyzes content and thus it categorizes the web page to a certain domain, and afterwards relies on this item of information to determine the page accuracy for a specific keyword search.
SEO keyword ranking or the page rank stands for the Google form of perception for the quality and the credibility of a certain page. The ranking is reported in numbers from 0 to 10, and two competitors sharing the same SEO keyword ranking will be separated by the factor mentioned above: relevance. The page with the highest content relevance for the keyword typed in the search engine will appear first on the search engine result page. Therefore, content quality is strongly emphasized by web masters when working on the optimization of a site.
Even if lots of hypotheses have been formulated about the SEO keyword ranking analytical mode performed by Google, a unanimous opinion prevails: links make the difference. Thus, the more the links, the higher the SEO keyword ranking. Rank value comes from credible sites that link to your page; thus, you’ll get more points with quality credible web pages displaying your link than with less serious ones. A site ranked ten that links to your page brings a superior value when compared to one that ranks four.
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