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So you have paid a lot of money for the web design and now have a professional looking website. Despite the fact that the site has been “live” on the net for a while you are not receiving a lot of vistors to the site. So what can one do? It is now the time to start promoting the website. Oh no, you may be thinking. “Not another cost, I have paid for the domain name, I have paid the web designer to build the site and I have paid for web hosting. I do not have a lot of money left over to promote the site as well.

I here this on a regular basis. I offer a link building service in the UK and I have a lot of enquiries from people who had just presumed that their site would be able to achieve high rankings within Google purely by the skill and knowledge of the web designer. It is quite rare for web promotion to be a part of the service unless it has been previously agreed.

So for those of you who are seeking a higher search engine ranking position here are four website promotion techniques. They have worked for many websites including a friends fostering website.

1. Write a list of the keywords or phrases that you want to rank well for and then make sure that they appear within the text of the homepage plus the relevant sub pages.

2. Try to obtain one-way backward links via a link building campaign.

3. Write quality articles and submit them to the popular article marketing directories. This is of benefit for a number of reasons; it helps to spread the message of the service/products that you provide; it enhances your reputation within the market plave and it also enables you to gain backward links

4. Add unique content to your website on a regular basis.

As well as being a web promotion specialist I also offer an article submission service.

They are sure to help the readers of this article as well.

I have been a web marketer for the last ten years; there have been many changes to the way people should go about promoting their websites in this time and it can prove to be a bit of nightmare trying to keep in touch with the latest web promotion changes. What worked only three years ago could now result in your site receiving a ban or penalty on the major search engines. Link exchanges, at least on an excessive basis, and buyings links to gain a high ranking are now a thing of the past. So as we move through 2009 what types of web promotion strategy should a webmaster be following?

I am also involved with helping people to discover how to stop stuttering and I also work within the cheap holidays sector.

It is not that long ago when a person, well at least a person that had enough money, could purchase a highly ranked backward link which would then result in their website gaining a high SERPS. It did not even seem to matter if the site that was providing the link had anything to do with the site purchasing the link. We therefore saw online poker websites purchasing text link adverts on media and publishing websites which had a high page rank. A lot of people made a lot of money from selling these text links and a new marketplace formed.

Google, the daddy of all of the search engines, then decided to change the rules and I for one am very happy that they did. They decided that it was no longer ethical to buy or sell backward links. This upset a lot of people, this tends to happen when money is involved, with many accusing Google of acting as God. The reply from Google was short and to the point and went along the lines of; it is our search engine and we therefore decide our own guidelines; if you want to sell text links that is fine but it may result in some form of penalty as this goes against our current. They were basically saying you can do whatever you want with your website and at the same time we can do whatever we want with our search engine. Fair play, I say. I am actually very happy with the new guidelines; it was very hard to compete with webmasters who had deep pockets etc. Now the one-man band can compete with the big corporation; hard work, keeping up to date with the latest guidelines as well as learning from the SEO experts will once again prove to be very beneficial.

2009 brings about a new watch word in the world of web promotion; relevancy. What does this mean? Well quite simply the backward links that you attempt to obtain now need to be relevant to the site that you run for them to have a real benefit. Again this surely is common sense. If a website about gardening has a link pointing to a website about camping, is this offering any value to its site visitors? Not really.

2009 is also the year when those who are willing to work hard will finally get their rewards. Some of the old favourites such as article marketing are becoming more popular than ever but quality is now far more important than quantity. Only the best articles will be chosen to be published on other people’s websites and let’s face it they have enough articles to choose from.

Ensuring that your website is optimised correctly with the main keywords placed naturally within the text of the homepage will also be essential, be careful not to “keyword stuff” your homepage though.