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In business, even the smallest details can make a big difference. Your business’s website design is a public presentation of your enterprise to the world. Here are five of the most important guidelines to check to assure that your business website performs in the way that it should.

1) Don’t even think about using splash pages

Always remember that we attract our site’s visitors for a purpose (or set of clear purposes), and we want nothing to stand in the way of achieving that goal as efficiently as possible. A splash page, which you probably have come across at some time, is a landing page that is nothing but decoration. Usually, splash pages are meant to be visually attractive (in other words, “make a splash”). The only meaningful content they have is a phrase such as “click here to enter this site.” Why add the frustration of one additional click between your landing page and the desired outcome on the part of the site visitor?

2) Don’t include too many banners

Eye tracking studies indicate that, while such banners might distract visitors to a website, modern visitors are accomplished at not noticing the content that the banners contain. Unless your business plan is advertising, the last thing you want to do with your visitors’ time on your site is to direct their attention away from your content (and the action that the content is designed to achieve).

3) Don’t construct hurdles in navigating the website

Your navigation menu should mimic what your site visitors have used many times before. Make it evident that your links to other pages are just that; they should be like directional sign posts on a highway. If you insist upon an animated, dynamic menu or a multi-level dropdown, also provide a tradition, text-based static menu in one of the traditional menu locations, such as along the left panel of the site. Besides, the static menu will contribute toward your search engine optimization efforts.

4) Provide a clear indication of where the user is

If your site is well designed, users will easily flow from one page to another. However, along the way, they may feel like returning to a previously visited page to read it more carefully, to remind themselves of details or to compare one set of features to another. Provide a way for them to retrace their steps or to know how to get from “point g” back to “point c.” Using a breadcrumb trail serves this purpose very nicely.

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some sound looping on and on at your website. If you insist on adding audio, make sure the visitors have some control — volume or muting controls would work fine.

For would be website owners and authors, uploading your files to the server maybe as simple as it sounds but it goes beyond that. The time spent in uploading files is the tip of the ice berg. Choosing an efficient web hosting company can make or break your website. The web hosting company is the backbone of the data that you are asking them to keep. This data needs to be available all the time at break neck speed connections. Mistakenly chose a web host that is not capable of doing the job and the site is bound for the graves. Even if it has the best content and graphics if the web host cannot deliver the demands of the site, it will all be at lost.

Different Types of Web Hosting

Shared Web Hosting

By the word shared this means there is a sharing of website on a single server. This type of package is most common amongst less demanding websites that are more on text and little on graphics. This web hosting package shares the hardware and the connections to the other websites being hosted on the server. This website can range from a couple of hundreds to the tens of thousands that will be sharing for the hardware. The website that is being hosted at this type of web hosting is bounded by a quota of hard disk space and bandwidth. Since there are many websites that are hosted in the server, a client should expect that the website could lag due to the server’s slower response time.

Virtual Private Server Hosting

This type of web hosting is just like the shared hosting package that shares the hardware resources of the web server but this provides the clients more control of the website. The data are still stored on the same computer but with lesser hosted websites since the hard disk of the host server is partitioned to each website. This process in turn can dedicate an individual Internet Protocol or IP address to each partition.

Reseller Web Hosting

Commonly a reseller web hosting package is similar to shared web hosting. They are just called reseller since this goes through a third party booking and not the web host company itself. There are web hosting companies that offer discounts to resellers who are typically website designers and authors that include web hosting as part of their services.

Dedicated Web Hosting

This type of web hosting is the most expensive type of web hosting package. Since dedicated hosting handles only one website per server, the website owner absorbs all the cost in maintaining the website such as power, hardware, line connection and technical personnel – unlike in Shared and Virtual Private Server Hosting wherein the cost can spread out to the websites that are leasing the server. This package is advisable for demanding website parameters such as e-commerce and customer relations management sites that are data intensive and a slow connection would mean loss sales.

Written by Ricco Richardson
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