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Posts Tagged ‘backlinking’

Every successful marketing campaign relies on Search Engine Optimization (SEO) in order to create more traffic. There are many different ways to get traffic to your site, and one of them is building those links. What is link building? Simply put, it is when other related sites include links to your pages. The more backlinks you have, the better your site will rank with the search engines.

Link Building Method #1: Safe and Automatic Back Links

There are many companies out there who have an inbuilt charity model in their business. This might be a good method for you to use if you are someone who believes in giving to charity. Because you are already making donations to charities, you’ll be able to have your website listed on the non-profit organizations and institutions by being on their donor list. Links such as these are usually permanent and will serve you some great juice for your own site. It’s all about thinking out of the box. By donating the charity your are supporting a good cause and adding traffic to your site at the same time.

When building backlinks, focus on those that are permanent or long-lasting.

Building links can be a tedious process. While there are a number of ways to automate the whole process, spending time getting backlinks manually can prove to be a really good time investment. Utilizing article directories like EzineArticles.com, one of the industry’s best, can result in extremely “high-volt” back links. You want to use effective places like this in order to know you are going to get the best results for your time and effort. The two very best article directories on the web are GoArticles.com and Ezinearticles.com. Don’t waste time on any of the others. Just concentrate your publishing on these two. You can still get killer results without killing yourself with work in the process. However, many of these link building methods often involve the use of articles, which you can easily obtain with The Best Spinner Review. Some tools should be included into your online marketing tool box.

A third method of acquiring links is through leveraging local authority sites.

If your goal is to build quality backlinks to your website, and have the search engines notice them, you need to use some anchor text in your links as well. What is anchor text? It is simply the text that contains the link to your page. The importance of anchor text has been defined by many SEO experts, since Google gives a lot of weight to a link that’s binded within this text. If one of your keywords is “free widgets”, all you need to do is anchor the link to your site within those words. While many websites use their company name in the anchor text, this is not the best idea. The keywords that you insert must have some relevance to your link, this is very important. If you attempt to use unrelated keywords you may be penalized by Google. So this is a great way to build backlinks that are counted by Google and adds more juice to your link juice container. As mentioned before, the viability of this can be improved thriough the use of Best Spinner to save yourself tons of time and employ the skills mentioned above.

What is a backlink strategy? This is simply a description of the strategy a website owner follows to get other websites to link back to his website. The popular misconception is that as far as this goes the more the better. Many “SEO experts” have become rich from selling virtually worthless backlinks.

No doubt you have also heard that Google is crazy about links. That the more incoming links you have to your website, the higher it will be ranked in search results. This was after all how Google started off – the researchers developed a ground breaking way to rank search results in terms of backlinks, right?

Right and wrong. Google is not quite that stupid to only take a look at the number of incoming links to a website to decide whether it will be ranked on the first page of search results or the last. If that were true anyone could quickly set up ten thousand pages with links back to his own website and get listed in the number one spot for whatever he wants.

The important issue for Google is not quantity but quality. They have never published the exact algorithm they use to rank the listing of web pages, but it’s fairly certain that they don’t simply look at the number of incoming links to a site, but to the quality of those links as well.

How does Google do this? The answer once again makes a lot of sense. Suppose you had a website about dogs. Everything about dogs, what they like, what they don’t like, what to feed them and when. So you get the local vet to link to your site from his, and you link back to him. Down the road is another guy also with a website about dogs. His articles about dogs are so good that he gets the American Dog Owner’s Association to link back to his website. Which website do you think Google would list first in search results? Why?

Should you become clever now and get the local vet, as well as ten small shops to link to you and you also buy 5 000 links on the Internet, Google should surely wake up and rank you first, shouldn’t they?

What do you expect will happen? The answer is simple: nothing. Google will still rank the website with the link from the American Dog Owner’s Association above yours. The reason: That one link is from a website visited by thousands of people every day and they have numerous other well-known websites linking to them. Furthermore the content on his website is relevant and in the same category as the content on the website linking to him.

Getting links back to your website from highly regarded websites is not easy though. If you know what you are talking about, one possible solution is to start writing articles and submit them to article directories. Mostly you won’t get paid for them, but you will be able to include a backlink to your website.

Writing articles for top quality article directories, a strategy known as article marketing, will also get you some worthwhile backlinks, since they allow you to link back to your site from the article. And if your articles are as good as you think, they will eventually be syndicated – other websites will publish them as well and also link to your site. As a backlink strategy this will be much more effective than buying low-quality links.