Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Regardless of whether you are creating professional web pages without prior experience, or a website as a mere hobby or for information there will inevitably come a time when you are going to want get people to come to your web pages. You want the majority of visitors to come from search engines. The search engines generate targeted traffic and the great news is its costs you nothing.

Search engines make money through presenting searchers with answers they are looking for. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor in maintaining and increasing user loyalty. The more users come back the stronger the search engine brand and the more money they make. You and your web pages face a similar challenge. Make your users experience your number one priority so they return to your web pages time and time again.

So how do you go about doing this?. There are two key ways you can do this. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The keyword entered by the user causes the search engine to search its indexes for the most accurate and relevant web pages. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.

Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . Search engines calculate the position of a web page in a returned list of results by measuring the authority and number of backlinks to each page.

Backlinks are the number one priority you should focus on in web page optimization.

Backlinks have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Backlinks fall into a range of values that are derived from origin and anchor text.

Backlinks from web pages that contain content related to your web page have an impact on the authority of your web page. Web pages with more authority pass more authority onto your pages.

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