In relation to your website its important to follow some basic rules to having a quick loading, relevant to the visitor and search engines website and also one on a reliable web host with great support.

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6 Rules

1) Do not use splash pages

What is a splash page? A splash page is basically a page someone would see when they visit your website, perhaps only for the first time to convey a message or just say welcome, before clicking on it to go to the real home page.

Unfortunately it serves no real purpose and probably has nothing of any value to the visitor or the search engines. How many times have you searched for something and found a page that looks like the site is still under construction? or this page has moved message or just nothing in the listing at all as the splash page has any text for the search engines to index.

Get rid of it. Google and other search engines want to present to the searcher the most relevant information and when you click on a search result the searcher expects to go to a page that gives him the information he is searching for in as few clicks as possible.

2) Do not use excessive banner advertisements

Banner ads are ok if used correctly and are unobtrusive to the visitor or are relevant to the information the visitor is searching for but a page full of moving, dancing, flash animated banners makes for a slow page, distracts from what the visitor was looking for and often stops repeat visits.

3) Have a simple and clear navigation

Simple text link menus, that are ordered and categorized in a meaningful way so anyone can easily find what they want and also get back to where they started will not only encourage repeat visits but also make it easier for the search engines to index all your pages as they too will be able to navigate your menu’s. Multiple drop downs and flash animated menus just get annoying and may not load or work correctly in various browsers. Remember visitors may find you from devices other than a PC now, all sorts of mobile devices and phones have browsing built in.

4) Have a clear indication of where the user is

Use clear heading and text on your pages so that the visitor knows exactly what the page will contain from just skimming the headline and any bolded text if it’s a long page and may take a while to read. Lots of surfers skim or browse a page briefly to see if it is exactly what they want. Also again the search engines need to know what a page is about, so correct titles, descriptions and tags in the code of the page and heading tags and opening paragraphs displayed to the visitor tell both visitor and search engine what a page is about. This will also mean you will appear higher in search engine listings.

5) Avoid using audio on your site

Don’t use audio just for the sake of it. If the audio is relevant like you are offering a interview to be played to how a word sounds or such then fine, but offer the visitor the choice of controlling the audio with on page controls or downloading and listening later if possible from there own PC. Not all visitors have the internet connection to listen to streaming audio and the page just will not load or function correctly if an audio file is taking its time to load.

6) The most important – Host only with a Reliable Hosting Provider.

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