Have you ever asked yourself what is the most important determinant of client contentment? It is added value.
In a competitive market, where we all have to struggle, the best proven tactics you should follow is differentiation. You need to become more than a lawyer – experienced and reliable adviser, more than a store – someone’s favorite dvd store, more than a SEO agency – trusted professional who will always be there for you.
Achieving such good reputation is very hard, this is why you have to search for ways of adding value to your clients. Don’t want you to sell them, they need their problem to be resolved. In simple words, try to give before trying to get. This is where your most loyal customers will come from. Let’s take a look at the most important value adds.
Show your clients you are thinking about them. Start to send them articles, your newsletters and other helpful info, which they could be interested in.
Educate your clients. Offer them to take part in interesting seminars or conferences on subjects relevant to your business. They will appreciate it.
Offer your key clients some advantages. Let them be first to see the items which will be on sale tomorrow, invite them for a meeting with a famous writer in your book store.
Report your clients the current account situation. Periodic reports may serve as your great performance record, or, vice versa, give you notice of that something is wrong and needs improvement. Another tip is finding ways your customer can save his money with your company.  For example, redesigning a website for your client is the part of SEO and PPC service package.
Find out if your client would like to be a part of the service delivery process. Usually clients love it. Communicate with your clients, chat with them live, do not hide anything they need to know, build trust with them, get them acquainted with what exactly is going to happen and how are you going to let it happen. Ask your clients what they think. Let them feel you care. Remember, they are human beings not robots.
Help your clients with networking.
Recommend other noticeable products or services to your clients. Make it easy for them to ask you for a piece of advice, even if it is not directly connected to your business.
By building trust with your customers, by providing a value added services, you will obtain a synergy of service and relationship, which will be a positive determinant of your all business processes and your business experience in general.