While the internet opens up a new world of possibilities to those who need and desire to do business online, it is a sad fact that less than 3% of those who try this route will succeed.

At the time of writing, the internet is still a young platform at around 15 years of age. In recent years it has opened up a new world of opportunities, allowing Internet Profit to creep into more and more households.

Any individual in days of old who wished to try their hands at business were faced with many challenges, summarised by.
- basic business skills
- infrastructure, which is usually items such as staff, equipment and a premises.

It is true even today, but when going online infrastructure costs can be reduced substantially. Many online businesses can be run purely on an affiliate basis, requiring only access to the internet. Costs such as website hosting are a lot less than having to rent a premises and other costs of doing business in the real world.

Staff requirements have been slashed. A very high percentage of online businesses are run by the owner themselves, and taking it a step further – a single owner can run multiple businesses quite easily !
Demographics. A physical business in the real world can usually only serve a limited portion of the community. By doing business online, the world is your oyster.
While the brick and mortar business usually only requires a basic business skillset, doing business online requires an additional set of online skills.
All in all, doing business online seems to be easier and by logical reasoning many more people should be able to make a success, yet the opposite is true.

Statistics show that less than 3% of folk who attempt business online actually succeed. For what reason would this be ?
In my opinion, there are a few factors including, but not limited to :
1. Wrong expectations.
2. Having no money or finance.
3. Lack of perseverance.
4. Unwillingness to learn.

The fact is that with any business the above is true. But for some reason folk seem to think that doing business online should be easy, cost them nothing, not require much effort and that they do not have to learn new things.

Well, some folk are in for a rude awakening, but for those who are prepared to do what it takes, there are rich rewards.