Many people who are just starting an internet marketing business have very basic knowledge of search engine optimization (SEO) techniques. Too many beginners want their websites to achieve ranking in the search engines without realizing that some of problems of doing so lay within their own site. This article presents 6 SEO mistakes to avoid on your website.
1.Frames – Many people use frames when building their web pages. The problem is that search engines have a hard time tracking content inside the frames. The search engines cannot distinguish which frame contains the main content, so they could be tracking something not conducive to SEO for your website.
2.Flash – Flash is a popular way to make you website stand out. This may be visually appealing, but in terms of SEO, Flash is like having a frame with no picture. Search engines cannot read Flash files, so you should avoid using Flash unless you are certain that your website can generate massive traffic by word of mouth.
3.Keyword Stuffing – Using too many keywords will cause your page ranking to go down. If search engines find too many keywords, they will assume that your page is being spammed or that your page is bot created.Search engines want unique content.
4.Keyword Hiding – This is related to keyword stuffing.Hiding keywords by making them the same color as your background will cause search engines to downgrade your ranking.Again, this is because search engines see spam. Search engines are sensitive, and do not like to be tricked in any way.
5. Text Inside Images – Sometimes marketers post images with a caption that is already embedded into the image. It is better, however, to post the image by itself and have the caption be written in HTML. The reason is that search engines use something called “spiders” to extract information from your web page.Spiders will assume any embedded text in an image is part of the image and will skip over this text.Captions written in HTML will be read and included by spiders for SEO purposes.
6.Javascript Links – Make sure all your links are HTML links as opposed to links controlled by Javascript. Spiders will extract information from those links to be included for page ranking.
When an internet marketer is just starting out, search engine optimization can be a daunting challenge.By avoiding these mistakes, internet marketers will be off to a good start. As these mistakes are avoided and other techniques are implemented, a quick page ranking is sure to follow.
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The author, Dean Lee, is a member of Maverick Money Makers, a club where he is learning to make over $4000/mo. You can join too by visiting http://www.CouchPotatoDollars.com
Category: SEO