You might be a little intimidated by the prospect of designing a website for your own company, especially if you have not done it before. The professional nature of your business needs to come through in your website and you need to give prospective customers the information that they want to know before deciding whether to do business with you. The look and quality of your website is certainly not something to take lightly, because a poor website design can cause more harm than good. The following are some essential things that you should bear in mind when talking with web design agencies that you are considering hiring:

Try Not To Give Too Much Information – While you might want to give your customers whatever information you see fit, there is such a thing as too much information. While you may want to provide as much information as possible, your homepage should really only include information about your company, what you provide, and why the visitor should do business with you. Links can be inserted to other pages on your website if visitors want to find out more information about something in particular.

Text – Most websites are predominantly made up of text, and so getting the text aspect of your website correct can really make or break it. Black text with white backgrounds is the most popular and preferred formatting, but you can create any combination so long as there is a distinct contrast between the text and background. As for the font, using Arial, Verdana or Times New Roman is advisable, as they are the easiest to read on a computer screen.

Pictures – A few well chosen and well placed pictures will improve the look of most websites. At the same time, try to not have pictures take precedence over text. While using photos that you have taken is a cost effective option, it may be prudent to pay a professional photographer or purchase stock photos as quality is everything in relation to images.

Auto-play music and videos – Music and videos can sometimes enhance the look and feel of a website but for the most part they do not. If you really want to put videos or music on your website, do not make them auto-play; give your visitors the option of whether or not to listen / watch. Forcing visitors to do something, which is what you are doing if your auto-play music or videos, has been shown to be the a big factor in web users quickly deciding to leave a website.

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