The website is up and running after all your hard work, but now comes the bigger question: how are you going to keep track of everyone who visited and everyone who buys? You may have the latest design on your website, and your friends and family may be gushing about it, but is it everything you need to bring the traffic to the site and convert them to customers? This is where Google Analytics comes into play, a very powerful, no-cost tracking tool that can take your business to the next level. This program will provide you with information on your visitors such as how many times they’ve visited you website, their geographical location, the keywords they used to search etc. This valuable information allows you to target your audience, see what they like, and tailor your website to get them to stay longer and actually buy. Analytics will send you a report on each individual page of your website so you can evaluate which pages are drawing the customers and which pages need more work. Analytics is a great business tool with many benefits, a few of which we will discuss below.

The first of these benefits is that you can easily see the revenue your site generates. The e-commerce module that comes bundled with Analytics is highly comprehensive in nature. In reality, you are able to employ it as an efficient stock management system for your enterprise. You’d be able to keep track of both your online as well as offline orders, which will give you a clearer picture of your business in terms of revenue by channel, category, keyword along with the conversion rate and many other crucial measurements that can impact your business. To turn on the ecommerce side of Google Analytics you need to log into your account and click the ‘Edit’ button next to whichever profile you wish to use it on. When you get to the profile settings select ‘Edit Next’ to take you to the main profile page. Here, change the ‘e-commerce radio’ button from No to Yes. All that is left to do is add the tracking code supplied by Google. You are now ready to learn a lot of about your site and your business.

One of the other benefits of using Analytics is that you’d be able to completely analyze and fix your ’sales funnel’. Analytics makes it so easy to see where the problem is arising in your sales funnel. First you must set the goal in the right manner, then you can see each stage of the sales funnel and maximize it the way you choose. This is a very simple yet effective benefit of using Analytics.

Many times you don’t know how far the visitor went into your sales funnel before they quit. Once you have access to this type of data, it becomes easy for you to fix any problems that might be hindering the smooth flow.

All in all, keeping track of your visitors and learning what they want is important if you want your online business to be successful. Google Analytics can give you that information and more, so why not integrate it into your online business to give you that advantage over your competitors? Put some time into learning Analytics yourself, so that you can employ it; and then you will right away obtain an enormous amount of data on your visitors.

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