Due to a ground-breaking agreement between Dell and Google, SEO might soon be a mainstream topic of conversation. Dell, the planet’s leading maker of non-public computers, has announced that it’s testing a pre-installed package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.

Whereas the house page and Desktop Search will be an undeniable boost to Google’s share of the Search market, and perhaps even a threat to Microsoft’s desktop dominance, it is the pre-installation of the Google Toolbar that can be of most interest to SE marketers and optimizers around the world.

Currently a specialist ‘business tool’ used predominantly by SE practitioners, the Google Toolbar could soon be automatically available to many thousands of mainstream pc users. Thus, Google PageRank and, by extension, search engine marketing and optimization look set to become part of mainstream vocabulary. (Well, maybe that’s a very little optimistic… Maybe they’re additional probably to become part of the vocab of the computer savvy mainstream.)

Thus what does this all mean to SEO and SEM? In my humble opinion, the four most significant implications of the Dell-Google agreement are:

1) Business call makers can finally ‘get’ SEO

Although not overly useful to SEMs and SEOs, Google PageRank is an ideal hook for busy decision makers. It’s terribly straightforward (in that it’s simply a mark out of 10) and measurable, and it’s simply THERE; you do not have to go out of your way to work out the PageRank of a site. It’s exactly what call manufacturers would like to get their collective heads around SEO. They don’t have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For higher or worse, PageRank eliminates all shades of gray, leaving the 2 colors several decision manufacturers understand best: black and white.

a pair of) Business will discover the importance of PageRank

Whereas most business call manufacturers are aware {that a} good search engine ranking is sweet for business, they are not nevertheless aware {that a} dangerous PageRank is dangerous for business. However with the Google Toolbar at their disposal, they soon will be. Call manufacturers will immediately start to use PageRank as a 1-shot assessment of the credibility and authority of every website they visit. And in the method, they will become painfully attentive to what their own PageRank says regarding their company.

three) Business can be a lot of Search-proactive

Once decision makers realize {that a} dangerous PageRank is dangerous for business, they will be additional possible to be proactive regarding their search engine ranking.

four) A lot of businesses will dedicate a budget to Search

PageRank will become simply a part of ‘doing business’. Just like TV, radio, and newspapers, it can be proactively communicating with call manufacturers, each and each day. Whereas the mechanics of a high search ranking can remain a mystery to most, the Search DOMAIN will now not be considered a black art, and SEMs and SEOs will no longer be thought of witch-doctors. This will make call manufacturers far a lot of comfortable dedicating a budget to Search (particularly as they now have one thing measurable to grab a hold of – see purpose 1 higher than).

Conclusion

It appears that Google has once once more created a terribly astute business decision. For better or worse, they’ve improved their position in Search and made significant inroads into the desktop software market. Can they threaten Microsoft’s desktop dominance? We tend to’ll have to wait ‘n see. Will they enrich the SEM / SEO business? In my humble opinion, yes! Google may not be everyone’s favorite search engine, however if they carry PageRank into the mainstream, the Search industry will finally attract the proportion of company advertising pay it deserves.

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