Article marketing and video marketing have been observed to be potent tools for increasing traffic to your website through the production of backlinks but one vital question that has appeared is which one is better.  Article marketing has already proven itself time and again to be a powerful tool for increasing site traffic while video marketing is a relatively newcomer.  However, videos have been observed to be a more effective way of rapidly getting your website on the top page of the search engine results.  This is due to the Google algorithm’s provision of a bigger weight to videos because it has been noticed that many people would rather watch a video than read an article.

Moreover, you can use video to provide the needed credibility for your product or service because video sharing sites have emerged as one of the most popular categories.  Also, video marketing is very appropriate for social networking sites because of it tends to be personal in nature.  However, your videos need to be suited to their target audience or else they might have no effect at all.  Also, videos are more difficult to create than articles and some people are camera shy.  For them, article marketing may be the only method available but it would be better if you can use them both because they tend to complement each other.

Meanwhile, an emerging difficulty with article marketing is that there are more people who are now attempting to publish their articles online.  Thus, you now have to submit more articles to more article directories to ensure that you have a better chance of having your article noticed by many people.  Writing these articles yourself can consume so much of your time that you may no longer find time to do the other important activities in Internet marketing, so many elect to have their article marketing outsourced. 

Fortunately, article writing services have been on the rise to provide you with high quality and informative articles at affordable prices.  You can ask that certain specifications be followed with regards to keywords, density and other key factors for your search engine optimization (SEO) requirements.  Another advantage provided by these services is that they provide you with the articles that you require in much less time than it would take you to write them yourself. 

Therefore, video marketing and article marketing can be applied simultaneously for a more effective Internet marketing strategy.  Both methods have their own advantages and you don’t even have to write the articles yourself because writing services are available to provide them to you at a faster rate.