A Critical Review of Amway Guru Bill Britt
September 26th, 2009
So why should I pay any attention to Bill Britt? Isn’t he that Amway guy?
Bill Britt was a frustrated white collar City Manager in North Carolina before becoming an Amway Legend. (This was more than 30 years ago). Immediately after becoming involved, he began to break sales records – and his organization has not slowed down for more than 30 years. More than 2 million distributors are involved in Amway today as the direct result of Bill Britt building a strong foundation in his business more than 30 years ago.
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Around Bill Britt – there are income predictions galore. I was involved actively as an Amway distributor from 2002-2005, and during this time I travelled to several major events where Bill was a keynote speaker. Never surrounding any other person have I heard more ridiculous income estimates (upwards of $300 million per year, as some claimed). (As a special note – this is not an income claim, as I have no affiliation whatsoever with Amway – I’m just saying that no one really knows how much he makes – except that it is probably A LOT.)
The loyalty of Bill Britt’s Amway team is unsurpassed in the MLM profession. I went to an event in 2005 called F.E.D. (Free Enterprise Day) where Bill was speaking. The room roared with applause as he walked on the stage, and when he spoke they were all silent – with tape recorders running and notes flying. He was revered as an icon by everyone there – almost like I imagine the pharaohs of ancient Egypt were worshiped – it was EXTREMELY interesting to watch from a detached perspective. As we stayed on the edge of our seats for hour after hour, late into the night, Bill Britt hounded on about politics, religion, how bad jobs stink, and I think he mentioned Amway once or twice.
The methods used by Bill in building his business are those of traditional Network Marketing – Home Meetings, Hotel Meetings, and Weekend Events. Primarily, the foundation for his business was laid in the late 60′s.
He also has developed one of the largest and most profitable personal development companies in the world – each week sending out millions of tapes, books, and training materials to his downline organization. Estimates at his income from his personal development tool business range up to 90% of Bill’s total income.
Bill Britt belongs to a world of the past – he preaches a godly government, limited government intervention in our personal lives, family values above all else – and oh, I almost forgot that he occasionally mentions Amway.
Because of a failure to adapt to more modern strategies, the Bill Britt organization went through a period of extreme struggle throughout the late 1990′s, where check’s dwindled and distributors were frustrated.
I joined Amway in 2002 (when they were flying the Quixtar flag) and I struggled for 3 years doing absolutely EVERYTHING I was told by my upline sponsor.
As a result, I quit and designed my own business systems which I find more efficient in building a business today (I spend less time today than I did during those 3 years, and make five times the income). That being said, I have a deep respect for what Bill Britt has done in Amway over the last 30-40 years. The strongest insight I got from learning his Amway systems was this:
The financial possibilities of building a prosperous MLM organization are virtually unlimited if you do it right.
Bill Britt is truly a phenomenon in the business world – and we should recognize him for his accomplishments as fellow entrepreneurs in Network Marketing.
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